Monday, December 26, 2011

Merry Christmas!

Dress: Guess,  Cardigan: H&M,  Bag: Rebecca Minkoff,  Shoes: Michael by Michael Kors
I wore this outfit to both Church and Christmas dinner at the beautiful Willard Hotel in DC where I had the best meal I've ever eaten. I had a few things in mind when choosing this year's Christmas outfit. First of all it needed to be red. I find myself wearing black so much! I'm not sure if it's because of all the black work clothes I've accumulated throughout the years or the typical New York all black attire syndrome coming out in me. Secondly, I wanted it to be classy yet non-traditional. The H&M leopard cardigan is what transforms this outfit from ordinary to eye catching. Adding gold accents with the necklace, bag, and shoes ties the entire outfit together.

Saturday, December 24, 2011

Target Mossimo Vilda Flat

The shopping in Manhattan is fantastic! I am so lucky to have access to pretty much every store I could ever want. Unfortunately, one store that Manhattan does not have is Target. Target is by far the most fashion forward mass merchant. Their designer collaborations such as Missoni and Jason Wu (not available until 2012) give those of us on a budget the chance to look chic and trendy. The footwear department is one of my favorite places to shop for shoes because they offer quality, comfort, and fashion. I recently came home to Virginia for winter break. My mom wanted me to run some errands with her and normally I wouldn't be too enthused to tag along, but she was going to Target so I happily went with her. While she shopped for unexciting things like food and batteries, I made my way to the shoe department and found a pair of beautiful snake skin flats. At a price of $19.99 I fell in love! Their perfect amount of shine makes them perfect to wear day or night. I definitely recommend them!

Mossimo Vilda Smoker Flat-
*Also available in pink
They look great with skinny jeans


Monday, December 12, 2011

Designer Christmas Trees at Macy's

Only 13 more days until Christmas!! Sometime in the next 13 days you have to make a trip to NYC to see all the beautiful decorations. There's nothing like New York City during the holiday season. Though my final exams and projects have been in full swing I've made time to sight see around the city. Besides seeing the tree at Rockefeller Center, I recommend you go to Macy's on 34th Street. The 8th floor is decked out in Christmas decorations. They have a collection of Christmas trees and each one has a designer theme. The trees were so creative! If you're a fashion fanatic like me you'll love these trees. Here are some photos of my favorite designer trees. 

Rachel Roy- This one is my favorite! I love how they incorporated the dress form into it.

Kenneth Cole- So creative how it's made up of shoe lasts.

Celebrity Chef Emeril Lagasse- I like the chef hat on top

Ralph Lauren- Classic American never gets old

Tommy Hilfiger 

Friday, December 9, 2011

PacSun- The Affordable Urban Outfitters

I love the store PacSun. I worked there for 2 years when I was in high school. Back then they were all about brands and labels- Etnies, Billabong, Burton etc. and sold t-shirts and skate shoes. Since then PacSun has evolved into a trendy and fashionable retailer. (Of course it evolved once I stopped working there and I can no longer get my employee discount-BUMMER!) A lot of PacSun's changes are a result of the retailer's CEO Gary Schoenfeld and Vice President of Merchandising and Design- Christine Lee. Christine Lee was Urban Outfitters' former General Merchandise Manager for women's apparel. Lee's edgy and unique Urban Outfitters influence is certainly visible in PacSun's current merchandise. When I go into PacSun now I almost feel like I'm in an Urban Outfitters except I look at the price tags and everything is actually affordable! That's the best part :) Unfortunately, I don't think many people have noticed PacSun's dramatic change in merchandise and still think of them as a skate apparel only store. As a result, PacSun's sales have been down for 12 consecutive quarters and recently announced that they will be shutting 200 of their 800 stores. If you haven't looked at PacSun in a while, you should go into one of their stores. I think you'll be surprised with what you find. Here are some photos that show how similar Urban and PacSun are now.

UO $ 88.00
PacSun $ 28.50

UO $ 66.00

PacSun $49.50

UO $ 39.00

PacSun $ 15.00 (ON SALE)

UO $59.00

PacSun $29.50

Wednesday, November 30, 2011

Trend Alert: Suede Ankle Booties

A huge shoe trend this season is suede ankle booties. This stylish bootie goes great with skinny jeans and is the perfect combination of causal and dressy. My dilemma is not whether or not to buy the shoe, but what color should I buy it in?? I commonly seen this bootie in taupe, brown, and black. These neutral colors are great because you'll be able to wear them with many different outfits. Here are some of the booties that I'm that I'm considering buying. Prices range from low to high, but I've found that if you're going to splurge on anything it should be shoes. Often times low cost shoes do not provide much support for my feet and the soles end up wearing down pretty quickly and before I know it I need to go buy another pair. If you invest in a quality shoe it will not only be good for your feet, but may even save you money in the long run.

LuLu'  $85.00

Aldo  $100.00

PacSun  $39.50

Old Navy  $22.99 (ON SALE!!)

Steve Madden  $129.95

Thursday, November 24, 2011

My Old Navy Wrap

I haven't shopped at Old Navy for a very long time, but during my lunch break at my internship I decided to check the store out. I was very surprised at how fashion forward their merchandise has become. I wanted to buy everything! My friend Mariel had to stop me from spending my entire bank account. One of the things I did buy was this comfy striped wrap. I love this wrap because it's very versatile. I've worn it with leggings and combat boots on those days I feel like bumming it and wearing sweats. It's just as comfortable as sweats, but I'm not showing the world that I'm exhausted. I've also dressed this wrap up with leather shorts, tights, and black wedge booties. Because of it's wool blend, it also keeps me very warm in the cold NYC weather! I warn those of you who are more busty, because the top of this wrap rests on your chest which could potentially make you appear larger. Lastly, it's on sale at Old  for only $40.00. I definitely encourage you to check it out!

I paired this wrap with a scarf when I went shopping with my friend John. It kept me warm throughout the day.

Monday, October 31, 2011

Hi I'm Briana!

Hi Everyone!
My name is Briana Stiles. I'm currently a junior at the Fashion Institute of Technology where I am studying Fashion Merchandising Management. I am infatuated with fashion and can't imagine studying anything else. No other major allows students to write a paper on a store's visual merchandising or to do a project on forecasted trends for Fall 2012. It's pretty cool to say the least. It's also practical. I can honestly say that most of what I am learning will be applied to my future career. Practicality is also why I've decided to write this blog. Though I attend fashion school or am a "fashionista" as my sister puts it, I'm still a college kid which means I don't have much money. I often times find myself asking, "should I spend money on dinner tonight or save money so I can buy those shoes I want." If you're reading this Mom most of the time I choose dinner....most of the time ;). I like to be fashionable, but practical. I'm not into wearing uncomfortable clothing or clothing that is so expensive that I won't be able to eat dinner for a week. This blog will show you how to dress like a million bucks, but won't cost you anywhere near that amount. I can't wait to get started posting and sharing my knowledge of fashion with you all! :)